Easy Escalation is a 100% ammonia free permanent cream hair color. Formulated with the unique HGL system, that allows the color to lift up to 4 levels without any ammonia, Easy provides 100% grey coverage. Amazingly this permanent color actually conditions as it colors, due to its natural, botanical ingredients. Hair is actually healthier and shinier after the color service than before. With a wide array of brilliant shades, Easy is a great choice for the health conscience client or the client who is apprehensive about hair color.